Wilmington College's New Graphic Identity

The College rolled out a new branding campaign in summer 2013 that features the use of new graphics, typography, primary colors and secondary colors. Accompanying this new visual identity are instructions on their use in everything from publications and advertisements to apparel and merchandise. Please review the attached style guidelines manual. Deviations from these guidelines must be approved by Randy Sarvis, Director of Public Relations, who can be reached at rsarvis@wilmington.edu and (937) 382-6661 ext. 344. Also, College persons and approved vendors can obtain high resolution versions of the graphics by contacting him.


Pictured below are accepted variations of the new logo.

Featured below is a special athletics version of the graphics featuring a two-color logo.

Elements of the secondary color palette are featured below to accentuate associated areas of the College, including orange and purple, which are identified with Academics and Alumni, respectively.


Featured below are examples of the combined logo and tagline.



The Wilmington College Cincinnati Branches logo also is featured (below).

The new logo accommodates creative use of certain words or phrases coming out of the C, as shown below. Prior approval is required when using the graphic in this manner.

Typography features use of Museo and Cantarell fonts (below).