Social Media Best Practices 

Creating a social media account may seem simple but there are certain things that you can do to make your page as “effective” as possible. For your benefit, we have prepared a list of things that you can do as a page admin that will help you get the most out of your page!

A great article to supplement the following tips can be found on Mashables website: 14 Best Practices for Long-Term Social Media Success

Getting Started

  • Strategy and Goals
    • It is imperative to set up a strategy and set goals before a social media account is created. Make sure to ask yourself what you want to get out of this account and how you plan on achieving this goal(s). Simply writing down your goals and strategy is a great start. These can easily be altered after you see what works best on your page.
  • Make the Time
    • This is simple, running a social media account is a commitment. The worst thing you can do is creating and account and let it sit. You won’t get any benefit from this.
  • Conduct Research
    • There are a plethora of “social media” experts online. Don’t hesitate to read some of these articles. Many give great tips/hints on how to get the most out of your page. Some great resources are:
    • Mashable
    • All Facebook
    • TwiTip
    • The Social Media Examiner
  • Collect the Data
    • Some social media platforms, like Facebook and LinkedIn, offer analytics to administrators directly on the page, others do not. However it is useful to keep track of your social media data. Use it to your benefit; see what type of posts generate the most interaction and what times of the day are best to post.

A Few Reminders

  • Be Authentic: Social media accounts are meant to be “personal.” Show some emotions when posting about exciting topics! Make it interesting for the people reading your posts! (See how I used the exclamation post there? Didn’t it make you excited?)
  • Accuracy is Key: It is simple; if you are unsure about something, don’t post it! Make sure you have all the facts. It is OK to post opinions, but make sure those opinions have some sort of validation behind them. If you are sharing a story from another source or social media account, be sure to give credit to those who deserve it.
  • Open Conversation/Comments: Many page managers are hesitant to not allow comments on the respective page in fear of negative comments. Do not do this! Allow comments; use negative comments as a way to help improve your service offerings. Respond, don’t censor. Of course though, delete the spam!