Back to Academics COMMUNICATION ARTS

Curriculum

MAJOR

Communication Arts

The Communication Arts program seeks to develop student potential in the areas of written, oral, visual, and multimedia communication. The program is unique in its approach, stressing the interconnectedness of the different modes of communication and building upon the strong liberal arts emphasis of the College. Students learn through critical thinking and practical experience how to use tools and techniques in the world of professional communication. Students are encouraged to develop creativity through a variety of individual and group projects. The Communication Arts area also offers a thriving internship program in conjunction with the Wilmington College Student Resource Center. Qualified students can step beyond the classroom and apply knowledge and skills in professional settings.

The major in Communication Arts offers concentrations in two areas:

• Journalism and Public Relations
• Visual Communications Design 

JOURNALISM AND PUBLIC RELATIONS

This concentration is designed for Communication Arts majors pursuing careers in public relations, journalism, advertising, corporate communication, marketing and promotion, fundraising, and service in non-profit organizations. Course offerings stress an integrated approach to communication, building knowledge and skills in writing, reporting, editing, interviewing, multimedia, visual, and oral communication. Students in this concentration are encouraged to minor in complementary areas of study such as English, Business Administration, Psychology, History, Agriculture, etc.

VISUAL COMMUNICATIONS DESIGN 

This concentration is recommended for students interested in photography and video and audio production. Students can take courses in areas such as visual communication, photography, script writing and video production, graphic design and web site development. Communication Arts shows students how to combine images and words to convey a message. Students will explore their own creativity. Students will also learn the value of flexibility and diversity because one needs to combine diverse skills to be an effective communicator.

Common Core Courses: (36 hours)  

  • CA131G-FA Media for Social Change (4)
  • CA230 Photography I: Digital and Darkroom Basics (4)
  • CA231 Concept and Composition (4)
  • CA234 Public Speaking (2)
  • CA340 Design for Communication I: Illustration and Photo Documentation (4)
  • CA341 Design for Communication II: Layout and Typography (4)
  • CA364 Social Media Management (4)
  • CA470 Internship (4)
  • CA495 Senior Studio (2)
  • MA330 Business Law (4)

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COMMUNICATION ARTS MAJOR | JOURNALISM AND PUBLIC RELATIONS CONCENTRATION:
a total of 52 hours with grades of "C-" or better is required. Courses other than those offered only as pass/no pass may not be taken on a pass/no pass basis for this major.

Common Core Courses: (36 hours) 

Required Courses (12 hours):  

  • EN131 Writing III: Advanced Writing and Practice* (4)  
  • CA330 Copywriting and Copy Editing* (4)  
  • CA361 Event Coordination and Logistics* (4)  

Required Elective (choose 4 hours from the following):

  • CA331 Photography II: Advanced Digital* (4)
  • CA350 Topics in Communication Arts (4)
  • CJ339 Criminal Law and Investigation* (4)
  • EN336 Creative Writing* (4)
  • MA339 Business Communications* (4)
  • MK337 Consumer Marketing* (4)
  • PS344 Political Problems* (4)
  • RP332 Mediation* (4)

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COMMUNICATION ARTS MAJOR | VISUAL COMMUNICATIONS DESIGN CONCENTRATION:
a total of 52 hours with grades of "C-" or better is required. Courses other than those offered only as pass/no pass may not be taken on a pass/no pass basis for this major.

Common Core Courses: (36 hours) 

Required Courses (choose 8 hours from the following):

  • CA331 Photography II: Advanced Digital* (4)
  • CA334 Production I: Video and Script* (4)
  • CA335 Production II: Studio and Sound* (4)

Required Electives (choose 8 hours from the following):

  • CA350 Topics in Communication Arts* (4)
  • TH335 Lighting Design* (4)
  • TH336 Scene Design* (4)

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COMMUNICATION ARTS MINOR:
a total of 26 hours is required.

  • CA131G-FA Media for Social Change (4)
  • CA230 Photography I: Digital and Darkroom Basics (4)
  • CA231 Concept and Composition (4)
  • CA234 Public Speaking (2)
  • CA340 Design for Communication I: Illustration and Photo Documentation (4)
  • CA341 Design for Communication II: Layout and Typography (4)
  • CA364 Social Media Management (4)

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*Course has prerequisite